Research - Poster 2 Analysis

 

The Make Us Dream poster is clearly aimed at a football-focused target audience, particularly Liverpool fans and audiences interested in inspirational sports stories. The central image shows Steven Gerrard looking down at a football, which uses body language to suggest reflection, pressure and responsibility. This downward gaze creates a more emotional and personal tone, hinting that the documentary will explore both success and struggle rather than just highlights. The close framing keeps the focus on Gerrard, reinforcing his importance and status as a club legend.
The colour scheme is dominated by black and deep red, which strongly links to Liverpool FC’s identity. The red connotes passion, loyalty and intensity, all of which are closely associated with both the club and its supporters. The darker background creates a dramatic and serious mood, fitting the documentary genre and suggesting a story with emotional depth. The glowing red effects around Gerrard also help him stand out from the background, making him the clear focal point.
The typography for the title “Make Us Dream” is bold and large, immediately grabbing attention. The phrase itself uses emotive language, directly referencing the hopes and expectations of fans, which helps build a strong emotional connection with the audience. The text below stating “From the producers of Senna and Amy” uses intertextuality, appealing to audiences familiar with those respected documentaries and adding credibility. Smaller text about the one-night-only screening creates a sense of exclusivity, encouraging audiences to see the film as a special event.
Overall, the poster uses media language and documentary conventions to present Gerrard as a symbol of hope, pressure and legacy, effectively appealing to football fans and emotionally invested audiences.